AMERICAN SPEED ASSOCIATION (ASA) PARTNERS WITH

MOTORSPORTS MARKETING, LLC IN 2008

DAYTONA BEACH, Fla. (April 1, 2008) – On the heels of Dennis Huth, 17-year NASCAR executive and current president of Racing Speed Associates, acquiring all rights to the American Speed Association (ASA) this week, it was also announced today that Huth will waste no time in partnering with Motorsports Marketing, LLC in 2008 to handle his ASA national public relations and marketing campaigns.  Motorsports Marketing, LLC, with offices in Upland, CA, is owned and operated by Jay Rutherford, president and series director of ASA Speed Truck Challenge (ASA STC) and Bill McCloud, National Marketing Director for ASA Speed Truck Challenge. 

Besides taking on the new tasks associated with Motorsports Marketing, LLC, Rutherford has been growing the leading ASA-sanctioned premier racing series Speed Truck Challenge since 1996, when it started with just a few trucks and events and has turned into a nationally recognized traveling professional truck series with over 70+ teams, racing on ten highly regarded oval and road-course tracks and is capping off being on regional television over the past several years with a 16-race national schedule on the ION MEDIA NETWORK in 2008.  Because of their recent successes with ASA STC, Rutherford and McCloud started Motorsports Marketing, LLC to facilitate their own strategic methods in helping other racing and non-racing companies create and implement national marketing campaigns utilizing television and other media to set themselves on a very successful sales track.

“I have been awaiting the right moment to take ASA to the next level once again in the national racing arena,  and now with the purchase of the American Speed Association and all rights therein, we can set in motion the kind of ideas that Motorsports Marketing, LLC brings to the table,” said Huth.  “I have watched Jay and his team with great appreciation over the last few years really turn ASA STC into an excellent and professionally regarded series and I will enjoy working with Jay and Bill as we launch into a new era in ASA racing in the U.S.,” Huth concluded.

When asked about future growth expectations, Motorsports Marketing, LLC’s McCloud stated, “ Jay and I have discussed our excitement about ASA’s potential  over the last two years and we are looking forward to spending time with president Huth and working out a multi-year campaign strategy that will bring ASA back into the national prominence that it once enjoyed.  There is absolutely no doubt that we can make it happen as he has everything in place to be successful.”  Rutherford added, “Immediate goals will be those that Dennis has already made public, which are to work diligently on the continued expansion of the ASA Member Track and ASA Regional Racing programs, as well as resurrection of the ASA National Tour.”

For more information, call (386)258-2221 or email This e-mail address is being protected from spambots, you need JavaScript enabled to view it .  Motorsports Marketing LLC. is now available for confidential corporate consideration of possible future involvement opportunities with ASA. Contact Motorsports Marketing, LLC at 866-873-7615 or This e-mail address is being protected from spambots, you need JavaScript enabled to view it .

Bill McCloud – National Marketing Director – 866-873-7615 – This e-mail address is being protected from spambots, you need JavaScript enabled to view it