Upland, CA…March 5th, 2008…At the corporate offices of the ASA Speed Truck Challenge today, Jay Rutherford, president, welcomed Bushwacker to the growing number of series’ partners as its “Official Vehicle Body Gear” company.  From their initial meeting at the SEMA trade show in Las Vegas, NV in 2007, Bushwacker CMO, Kim Ziebell and Rutherford realized that their future marketing relationship was one that had excellent possibilities moving into the 2008 season. 

Established in 1967, Bushwacker has long been the market leader in adding unique and stylish aftermarket products to pickups, Jeeps, and SUV’s.  With over 450 applications, their products have been sported on all brands such as Chevrolet, Dodge, Ford, GMC, Isuzu, Jeep, Nissan, Mazda and Toyota. Bushwacker offers a full range of products including 5 unique fender flare styles from sleek OE Style flares to their aggressive Pocket Style, four durable styles of bedrail and tailgate caps, and special custom-formed trail armor such as rocker panels, front and rear accent pieces, corners and hood guards.  Engineered for a superior fit, these custom formed body components let owners transform their vehicle in minutes, adding style, protection and tough looks.  Installation is easy using existing factory holes and 3M high bond adhesive tape and Bushwacker’s “no drill” application process. 

“We are excited about Bushwacker joining the Speed Truck Challenge family of advertising partners as we launch into a new dynamic season with national television once again,” said Rutherford.  “We were really looking for a company who is a leader in the huge truck and recreational vehicle aftermarket to be part of our program.  Bushwacker will really add to our diverse products offered to our viewers.”   

“The ASA Speed Truck Challenge growing attraction nationally will draw the kind of viewers that we believe will appreciate our complete line of products,” said Ziebell.  “We are also glad to offer a new dimension to the Speed Truck broadcasts.” To find out more about Bushwacker and their unique product line, go to www.bushwacker.com. 

The Speed Truck Challenge travels the Southwest competing at I-10 Speedway, Tucson Raceway Park, Las Vegas Motor Speedway, Orange Show Speedway, Havasu 95 Speedway, Irwindale Speedway, Firebird International Raceway, California Speedway, Kern County’s New Home to NASCAR (formerly Mesa Marin Raceway) and has raced numerous events at Phoenix International Raceway, San Diego Grand Prix, LA Grand Prix and others. The Speed Trucks weight 2450 pounds, are full tube chassis, 108 inch wheelbase, 370 horsepower Van Gordon Racing V-8’s, a 2-speed direct drive Luke’s transmission, aluminum quick-change Speedway Engineering rear end, 8-inch Hoosier Racing tires on Allied Racing Wheels, powered by Torco Race Fuel and fired by Mr. Gasket’s - Mallory / ACCEL ignition systems. The Speed Trucks sport exact replica Norris Racing fiberglass bodies in Chevy S-10, Chevy Colorado, Ford Ranger, Dodge Dakota and Toyota Tacoma. Check them out at SpeedTruck.com.