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RACE TRACK RACING DIVISIONS CREW MEMBERS IN PIT FANS IN STANDS ANNUAL PER EVENT * PER EVENT ** PER EVENT EVENTS Irwindale Speedway 5 2,000 4,500 36 Orange Show Speedway 5 1,500 4,200 30 Havasu 95 Speedway 5 2,000 4,000 16 I-10 Speedway 5 1,500 3,500 16 Firebird Intl. Raceway (RC) 6 2,400 6,500 12 Las Vegas Motor Speedway 5 2,000 4,500 34 RC = Road Course / * assumes 4 crew members, each team, each division / ** assumes historic averages ‘06 & ‘07 racing seasons GENDER AGE HOUSEHOLD INCOME EDUCATION ETHNICITY Male 76% M18-24 31% $30 - $40K 11% High School Graduate 42% Caucasian 79% Female 24% M25-34 34% $41 - $59K 21% Trade / Vocational 15% Hispanic 10% M35-54 28% $60 - $75K 15% Some College 22% African American 7% M55+ 7% $75K + 53% College Graduate 21% Asian 4% RACING DIVISIONS: ASA, ASA Truck Series, ASA Pro Auto Sports, ASA Pro Four, ASA Super Modifieds, ASA Modifieds, ASA Super Late Models, ASA Late Models, ASA Grand Americans, ASA Grand American Modifieds; NASCAR Grand National, NASCAR Southwest Tour, NASCAR Super Late Models, NASCAR Late Models, NASCAR Super Stock, NASCAR Street Stock; USAC Sprint Car, USAC Silver Crown, USAC Midgets, USAC Russell Pro, USAC Ford Focus; Star Formula Mazda, Legend Cars, Bandelleros, Thunder Roadsters, Pony Stocks, Powder Puffs, Trains, Allison Legacy Cars SOURCES: 2009 - Edgar Dunn & Company - Brand Study, Street & Smith Business Journal, Irwindale Speedway, Orange Show Speedway, Havasu 95 Speedway, Tucson Raceway Park, Las Vegas Motor Speedway, ASA Truck Series, Motorsports Marketing, LLC |
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