Broadcast Households 94+ Million

U.S. Total Day Usage as % ION Viewing as %

Gender

Male 45.3 72.6

Female 54.7 27.4

Age

18-24 8.3 9.3

25-34 14.5 15.4

35-54 36.3 35.3

55+ 33.7 32.3

Median Age: 43.1 42.7

Men (18-34) 10.6 18.6

Men (18-49) 23.3 39.2

Men (25-54) 23.5 37.6

Adults (18-49) 49.9 52.4

Household Incomes

HHI < $30,000 27.6 24.1

HHI $30-39,000 24.5 10.6

HHI $40-$59,000 19.3 20.1

HHI $60-$74,999 10.7 13.4

HHI $75,000+ 24.0 31.8

Median Income: $43,023 $55,532

NIELSEN MEDIA RESEARCH

Projected Ratings (based on ESPN2 Daypart of MEG) *0.34 *319,175 HH

Programming (12:00 p.m. - 7:00)

*829,855 Viewers

*ION Media Network / Masters Entertainment Group