Race Track                       Racing Divisions     Crew Members  Fans in Stands     Annual Events

California Speedway (RC)                       4                                 1,600                        6,000                                10 

Irwindale Speedway                                  5                                 2,000                        4,500                                36 

Orange Show Speedway                          5                                 1,500                        4,200                                30 

Havasu 95 Speedway                               5                                  2,000                        4,000                               16 

I-10 Speedway                                            5                                  1,500                        3,500                               16 

Tucson Raceway Park                              4                                  1,600                        4,500                               32 

Firebird Intl. Raceway (RC)                      6                                   2,400                        6,500                              12 

Las Vegas Motor Speedway                    5                                   2,000                        4,500                               34 

Phoenix Intl. Raceway                               6                                   2,400                        8,000                              12 

Mesa Marin Raceway                                5                                   2,000                        7,000                               32 

Willow Springs Intl. Raceway (RC)         6                                   2,400                        6,500                               10 

San Diego Grand Prix (RC)                      6                                   2,400                       15,000                                1 

Los Angeles Grand Prix (RC)                  4                                   1,600                       12,000                                1 

Cajon Speedway                                         5                                   1,500                         5,500                              36 

RC = Road Course * assumes 4 crew members, each team, each division 

** assumes historic averages '06 & '07 racing seasons

GENDER        AGE               HOUSEHOLD INCOME    EDUCATION                      ETHNICITY

Male  76%          M18-24 31%      $30 - $40K  11%                     High School Graduate 42%    Caucasian 76%  Female 24%      M25-34  34%     $41 - $59K  21%                     Trade /Vocational  15%            Hispanic  11%

                             M35-54  28%    $60-$75K  15%                      Some College  22%                  African/American  9%

                             M55+ 7%              $75K+  53%                            College Graduate  21%            Asian  4% 

RACING DIVISIONS: ASA, ASA Speed Truck Challenge, ASA Pro Auto Sports, ASA Pro Four, ASA Super Modifieds, ASA Modifieds, ASA Super Late Models, ASA Late Models, ASA Grand Americans, ASA Grand American Modifieds; NASCAR Grand National, NASCAR Southwest Tour, NASCAR Super Late Models, NASCAR Late Models, NASCAR Super Stock, NASCAR Street Stock; USAC Sprint Car, USAC Silver Crown, USAC Midgets, USAC Russell Pro, USAC Ford Focus; Star Formula Mazda, Legend Cars, Bandelleros, Thunder Roadsters, Pony Stocks, Powder Puffs, Trains, Allison Legacy Cars 

SOURCES: Edgar Dunn & Company - Brand Study, Street & Smith Business Journal, Irwindale Speedway, Orange Show Speedway, Havasu 95 Speedway, Tucson Raceway Park, Las Vegas Motor Speedway, ASA Speed Truck Challenge, Motorsports Marketing, LLC